The Story of Bain Squared
Rethinking Value. Reframing Potential.
Bain Squared was founded on a simple belief: that the most valuable parts of a business are often the least visible.
We specialize in valuing intangible assets—intellectual property, brand equity, know-how, data, and more—so that startups and SMEs can articulate their full worth.
With deep roots in finance and valuation, we’ve made it our mission to help founders, operators, and boards unlock unseen value and take control of their narrative.
Your Real Value Goes Beyond the Balance Sheet
Intangible assets now account for more than 80% of corporate value in developed economies. Yet, most businesses don’t quantify or leverage them effectively.
This leaves significant value off the table—especially when fundraising, exiting, or undergoing strategic partnerships.
WHAT THIS MEANS FOR YOU
An intangible asset valuation is not just a report—it’s a strategic tool.
01
Fundraising Readiness
Defend a higher pre-money valuation with evidence-based positioning.
02
Investor Confidence
Increase transparency and reduce due diligence friction.
03
M&A & Exit Prep
Strengthen your negotiating position with a defensible narrative.
04
Stakeholder Alignment
Align internal stakeholders with a shared understanding of value.
It's all about the results
3x - 5x
Increase in Valuation Multiple
100%
Investor Ready Materials
99%
Customer Satisfaction Rate
INDUSTRY COVERAGE
Healthcare
The wellness industry is booming as consumers prioritize preventive care, digital health, and personalized wellness solutions. Companies in this space require robust financial planning, regulatory compliance management, and capital allocation strategies to navigate strict industry regulations and scale effectively.
Technology
The growing prominence of AI, SaaS, fintech, and deep tech has created a need for specialized financial strategy for operational streamlining. Businesses in this sector benefit from strategic guidance to optimize capital allocation, enhance scalability, and secure investment for long-term growth.
Media
The creator economy is transforming media, with influencers and content creators driving new revenue models. Financial and monetization strategies with accurate valuation of brand equity, content rights, audience engagement metrics is essential for sustainable growth, investment, and partnership opportunities.
Financial Services
The rise of digital banking, blockchain, and alternative lending platforms requires firms to enhance risk management and compliance. Robust valuation services and strategic advisory ensure sustainable growth and informed decision-making in this evolving financial landscape.
Consumer
Consumer-driven businesses, including retail, e-commerce, and direct-to-consumer (DTC) brands, are evolving rapidly with shifts in digital commerce and consumer behavior. Data-driven financial modeling and valuation services play a crucial role in helping brands maximize profitability and navigate changing market dynamics.